Knowledge About COVID-19, Perceived Behavior Control, Subjective Norm, and Health Consciousness on Vitamin Purchase Intention during COVID-19

Handayani, Dwi and Karya, Denis Fidita and Isyrofi, Atik Qurrota Ayunin Al (2023) Knowledge About COVID-19, Perceived Behavior Control, Subjective Norm, and Health Consciousness on Vitamin Purchase Intention during COVID-19. Bali Medical Journal, 12 (3). pp. 3308-3313. ISSN 2302-2914

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Abstract

Introduction: The COVID-19 is an infectious disease that has threatened all countries in the world because its transmission is very easy and fast. This is what causes COVID-19 to become a global pandemic. As a result of the global pandemic, people become anxious, afraid and try to protect themselves and their families by taking vitamins. This research focuses on education about covid-19, perceived behavior control, subjective norm, health consciousness on vitamin purchase intention during the pandemic. Methods: This study was a quantitative research with a cross sectional design. Collecting data using a questionnaire distributed to all provinces in Indonesia and collected as many as 284 respondents. The research data were analyzed using SmartPLS for confirmatory factor analysis. Results: The results of this study explain that there is a significant relationship between education about covid-19 and perceived behavior control, subjective norms, health consciousness. Subjective norm and health consciousness also have a significant influence on vitamin purchase intention. Meanwhile, perceived behavior control has no significant effect on vitamin purchase intention during the pandemic. Conclusion: It is important to raise health consciousness with a good knowledge about health. So that the application of healthy living behavior can become a trend and have a positive impact on realizing health independence.

Item Type:	Article
Uncontrolled Keywords:	Perceived Behavior Control, Subjective Norm, Health Consciousness, Vitamin Purchase Intention, pandemic COVID-19
Subjects:	R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Divisions:	Faculty of Health > Program Study of Public Health
Depositing User:	Mr. . Aji
Date Deposited:	16 Apr 2024 06:40
Last Modified:	16 Apr 2024 06:40
URI:	http://repository.unusa.ac.id/id/eprint/10808

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