Perbandingan Logo, Warna, dan Kemasan Terhadap Penjualan Produk (Studi Pada Expo di Universitas Negeri Mataram, NTB)

Rasyid, Reizano Amri and Karya, Denis Fidita (2019) Perbandingan Logo, Warna, dan Kemasan Terhadap Penjualan Produk (Studi Pada Expo di Universitas Negeri Mataram, NTB). Accounting And Management Journal, 3 (1). pp. 51-56. ISSN 2579-9609

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Official URL: https://journal2.unusa.ac.id/index.php/AMJ/article...

Abstract

The development of increasingly sophisticated technology and information as it is today, promises an opportunity and a new business challenge for a product, this situation has led to increasingly fierce competition. Competition strategy in order to exist and develop, namely by paying attention to the logo, color, and packaging on the product. Companies need feedback from consumers to see how well the logo is done, and what consumers think when they see the logo, color, and packaging. The issues to be discussed are the effect of logo, color, and packaging on the selling product at the SME Product Expo in Unram. This study aims to determine the effect of logos, colors, and packaging on sales. The hypothesis in this study is the effect of logos, colors and packaging on sales. Data obtained from questionnaires with non-probability methods. Samples taken 100 respondents from Expo Unram customers. The analysis tool used is simple regression.

Item Type: Article
Uncontrolled Keywords: influence of logo, color, and packaging on selling
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics and Business > Program Study of Management
Depositing User: Mr. . Aji
Date Deposited: 31 Jan 2020 07:32
Last Modified: 31 Jan 2020 07:40
URI: http://repository.unusa.ac.id/id/eprint/5910

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