Pengaruh Kualitas Produk dan Kualitas Layanan Terhadap Kepuasan Konsumen King Cake

Maria, Monica and Anshori, Mohamad Yusak (2013) Pengaruh Kualitas Produk dan Kualitas Layanan Terhadap Kepuasan Konsumen King Cake. Jurnal Manajemen Teori dan Terapan, 6 (1). pp. 1-9. ISSN 2548-2149

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Official URL: https://e-journal.unair.ac.id/JMTT/article/view/26...

Abstract

The main purpose of this research is to identify the influence of product quality (X1) and service quality (X2) towards King Cake’s customer satisfaction (Y). The population of this research is King Cake’s customers. The sample size is 63 respondents. Respondents are selected using non-probability sampling, which is Purposive Sampling. This research uses multiple linear regression analysis. The validity and reliability testing to each indicator is taken before performing the multiple linear regression analysis. The research shows that product quality (X1) and service quality (X2) significantly influences King Cake’s customer satisfaction (Y). The finding shows that service quality (X2) gives more significant value towards customer satisfaction (Y) than product quality (X1) does.

Item Type: Article
Uncontrolled Keywords: product quality, service quality, customer satisfaction, King Cake
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics and Business > Program Study of Management
Depositing User: Mr. . Bagas
Date Deposited: 09 Jun 2020 03:24
Last Modified: 22 Sep 2020 03:40
URI: http://repository.unusa.ac.id/id/eprint/6082

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