A Study of Revisit Intention: Beach Image, Beach Uniqueness, Beach Authenticity, Attraction and Satisfaction in Lombok Beach Nusa Tenggara Barat

Anshori, Mohamad Yusak and Karya, Denis Fidita and Fatmasari, Dita and Herlambang, Teguh (2020) A Study of Revisit Intention: Beach Image, Beach Uniqueness, Beach Authenticity, Attraction and Satisfaction in Lombok Beach Nusa Tenggara Barat. TEST: Engineering & Management, 83 (1). pp. 2988-2996. ISSN 0193-4120

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Abstract

This study aims to examine the effect of beach image, beach uniqueness, beach authenticity, attraction, and satisfaction on revisit intention on beaches in Lombok, West Nusa Tenggara (NTB). The research used primary data derived from the questionnaire respondents of the Lombok tourist. The sample in this study amounted to 288 respondents. This study using a non-probability sampling method with a purposive sampling approach and the method used in analyzing data in this study using SmartPLS 3.0. The empirical result of the study show that beach image had a positive effect and significant to satisfaction, but beach image had a positive effect and not significant to revisit intention. Beach uniqueness had a positive effect and significant to satisfaction and revisit intention. Beach authenticity had a positive effect and significant to satisfaction and revisit intention. Attraction had a positive effect and significant to revisit intention, but not significant to satisfaction. , had a positive effect and not significant to revisit intention.

Item Type:	Article
Uncontrolled Keywords:	Attraction, Beach Authenticity, Beach Image, Beach Uniqueness, Satisfaction, Revisit Intention
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Economics and Business > Program Study of Management
Depositing User:	Mr. . Aji
Date Deposited:	17 Jun 2020 04:45
Last Modified:	20 Dec 2022 07:54
URI:	http://repository.unusa.ac.id/id/eprint/6131

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