Ibrahim, Daud and Nurjannahe, Dewi and Mohyi, Achmad and Ambarwati, Titiek and Cahyono, Yoyok and Haryoko, Andrean Eko and Handoko, Agus Leo and Putra, Riyan Sisiawan and Wijoyo, Hadion and Ariyanto, Aris and Jihadi, M. (2021) The Effect of Digital Marketing, Digital Finance and Digital Payment on Finance Performance of Indonesian SMEs. International Journal of Data and Network Science, 6 (1). pp. 37-44. ISSN 2561-8156
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Abstract
The purpose of this study is to analyze the effect of digital finance, digital marketing and digital payment variables on finance performance. This study uses quantitative methods and data analysis techniques is performed based on Structural Equation Modeling using SmartPLS 3.0 software. The method of selecting the sample using the snowball sampling methods. Online questionnaires were sent to 190 SMEs respondents in the province of Banten Indonesia and evaluated the returned questionnaires. The results of data analysis show that the digital finance had a positive and significant effect on the finance performance, the digital payment had a positive and significant effect on the finance performance and the digital marketing had a positive and significant effect on the finance performance. The findings of this research can provide benefits for MSME actors in developing their business to improve business performance, by paying attention to aspects of MSME digitization and financial literacy of MSME entrepreneurs. Keep in mind, the important role of information technology in business activities requires entrepreneurs to improve their digital literacy.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Digital marketing, digital finance and digital payment, Indonesian SMEs finance performance |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economics and Business > Program Study of Management |
| Depositing User: | Mr. . Aji |
| Date Deposited: | 17 May 2022 04:27 |
| Last Modified: | 17 May 2022 04:27 |
| URI: | http://repository.unusa.ac.id/id/eprint/8617 |
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