Halal Certification Training as an Effort to Increase Customer Satisfaction in the Start-Up Business of UNUSA Students

Mardhotillah, Rachma Rizqina and Putri, Endah Budi Permana and Karya, Denis Fidita and Putra, Riyan Sisiawan and Khusnah, Hidayatul and Zhulqurnain, Mohamad Rijal Iskandar and Mariati, Pance (2022) Halal Certification Training as an Effort to Increase Customer Satisfaction in the Start-Up Business of UNUSA Students. Community Development Journal, 6 (2). pp. 52-56. ISSN 2580-5290

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Abstract

Lack of understanding regarding halal label certification in a start-up business within the Nahdlatul Ulama University Surabaya is an obstacle in implementing halal product guarantees for a product or service. If further researched, halal certification on a product, especially in a start-up, will affect customer satisfaction and increase the profits of a business. Therefore, this community service activity aims to provide literacy and training about a halal certification to increase customer satisfaction in the Unusa Student Start-Up business. This community service activity targets 26 students of Nahdlatul Ulama University Surabaya who have a start-up business. The method used is lecture and question and answer. Meanwhile, the evaluation of activities is carried out by distributing questionnaires regarding knowledge related to halal certification and customer satisfaction, which is then analyzed using Paired Sample Test. The results obtained are a significant increase in knowledge (p-value 0.000). This is evidenced by the average knowledge score before training of 3.83 to 5.42 after training. After this training, students hope to get further assistance related to halal certification in start-up businesses

Item Type:	Article
Uncontrolled Keywords:	Start-Up; Halal Certification; Satisfaction
Subjects:	H Social Sciences > HF Commerce
Divisions:	Faculty of Economics and Business > Program Study of Management
Depositing User:	Mr. . Aji
Date Deposited:	11 Oct 2023 05:05
Last Modified:	11 Oct 2023 05:05
URI:	http://repository.unusa.ac.id/id/eprint/9667

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