Haudi, . and Rahadjeng, Erna Retno and Santamoko, Ruby and Putra, Riyan Sisiawan and Purwoko, Dwi and Nurjannah, Dewi and Koho, Intan Rachmina and Wijoyo, Hadion and Siagian, Ade Onny and Cahyono, Yoyok and Purwanto, Agus (2022) The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era. Uncertain Supply Chain Management, 10 (1). pp. 217-224. ISSN 2291-6830
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Abstract
The aim of this research is to analyze the effects of e-Marketing, e-CRM and e-Marketing on e-Loyalty and company performance. The study is quantitative with a questionnaire approach. Data processing tools use the SmartPLS 3.3.3 software. The primary data collection method was by distributing online questionnaires through online surveys to 286 managers of non-e-commerce companies during covid pandemic and digital era. The regression test results show the e-Marketing has a significant effect on Company Performance, e-CRM has significant effect on Company Performance, e-Marketing has no significant effect on e-Loyalty, e-CRM has no significant effect on e-Loyalty), e-Loyalty has no significant effect on Company Performance, e-CRM has no significant effect on business sustainability through e-Loyalty. Finally, e-Marketing has no significant effect on Company Performance through e-Loyalty. That means e-marketing and e-CRM have a relationship and influence on e-loyalty both individually and simultaneously.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | E-Marketing, E-CRM, E-Loyalty, E-Commerce |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economics and Business > Program Study of Management |
| Depositing User: | Mr. . Aji |
| Date Deposited: | 17 May 2022 03:41 |
| Last Modified: | 17 May 2022 03:41 |
| URI: | http://repository.unusa.ac.id/id/eprint/8613 |
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